34 ideas to increase video engagement and conversion
Interactive media provides an immersive experience for the viewer and options to engage with content on their own terms.
Here is an example of a MediaZilla collection that links to multiple collections illustrating some of the ideas in this post:
MediaZilla developed collections to help creators curate video content for their viewers and has recently launched Link Buttons. Link Buttons allows the creator to add buttons in their collections that link to any URL.
Link Buttons help creators craft new experiences by adding links in their collections. Viewers can engage with a collection and click on a Link Button to engage on other sites, apps, forms, and documents.
Below are the types of link buttons you can benefit from creating:
Call-To-Action (commonly known as CTA)
A Call-To-Action known as CTA is a popular term in marketing in which you guide your viewers to engage by taking a specific action.
A collection showcasing your services and products can link to a page to:
1- Set an appointment
2- Book a demo
3- Request a quote
4- Registration forms
A collection showcasing a teaser of a product or a service can link to a page to:
5- Payment page
6- Request a quote (RFQ)
7- Digitally sign an agreement
8- Download a document
A collection showcasing a final product or service can link to a page to:
9- Submit feedback
10- Contact support
11- Request access
Create Resource Links
Resource links can be helpful to bundle resources together in a single collection. You can create a collection that acts as a portal for your audiences.
A Portal for your customers and team members can link to:
12- Photo galleries
13- MediaZilla Collections
14- Videos on other platforms
15- Raw Video files online
16- Frame.io projects
17- Trello boards
18- Miro and Mural boards
19- Notion Pages
20- Dashboards
21- Figma projects
22- Any file hosted online
23- Desktop/Mobile Apps
24- Purchased content
25- PDF files
Create a Series
Curating a series of collections can help with creating new bundles and experiences for your viewers.
Some examples of collections linking to other collections include:
26- Streamlining experience for viewers who own multiple collections by
Year
Event
Project
27- Marketing Portfolios
28- Educational content
Create a multimedia site
A Collection can be used as a multimedia version of your website.
29- A social media bio site (similar to Linktree) for your Facebook, Instagram, TikTok and Twitter accounts
30- A custom multimedia site to promote to specific customers
31- Redirect your mobile users to a collection for a mobile rich experience (mobile.yourwebsite.com redirects to your collection)
Engage viewers
Link buttons in collections open in a new tab when on a computer or a mobile device. For viewers who are experiencing the collection on a TV, the Link button will load a QR code that allows viewers to load a page on their phone or computer to engage while watching.
You can add a link in a collection that enables viewers to:
32- Take a quiz
33- Qualify for a certification
34- Download or watch bonus content
Create your own and share with us to be featured!
Create your own collection with link buttons and we’ll feature them in a blogpost by contacting support@mediazilla.com. As a reference check out the Collection Link Button guide on how to create them.