Learn the 3 Key Ways to Maximize Webinar Results
Recorded webinars are great for generating leads. Especially when people can’t attend a live webinar due to timing or sudden changes to their schedules and priorities.
One way of recapturing those leads is by sharing a link to the recorded webinar. The link is shared by email with the hope that the recipients watch the video and continue on to convert to a qualified lead.
It’s so important to do this right if you want to achieve your business objectives which are most likely to drive sales leads, establish your credibility, and/or educate your existing customers.
Optimal Results in 181 seconds
Learn the best path forward
Fortunately there are better solutions out there.
Let’s identify the three key attributes needed to achieve maximum results with your business objectives.
First, and possibly the most important, determine if there is any private or sensitive information in your video, and if so, make sure your delivery requires some type of authentication to view. You need to stop using public links to your videos, including “unlisted” YouTube links, if you want to keep it private. If you don’t, you are setting yourself up for failure. And for reference, a public link is one that anyone can type or copy and paste into a browser to access it, making it super easy to share with others.
Second, distraction-free viewing. We saw the utter madness of YouTube and Vimeo vomiting ads all over the page, trying their hardest to grab the attention away from your video. You might be attracted to the free or low cost of these solutions, but it’s not really free, is it? They make their money by luring your viewers away from your content so that they spend money on something else instead of what you’re offering. Those free options are likely costing you more money than what you would spend on an ad free solution.
Third, create an amazing experience for your viewers. You may not realize it, but subconsciously in their mind, the experience of the webinar recording is a direct reflection of how you treat your customers. If the experience is bad, they will just expect more of the same with whatever else it is you are offering. But if you knock the experience out of the park, it makes a great impression, keeps them engaged, and significantly improves your success rate. So how exactly do you create an amazing experience? Let’s keep it simple:
High quality video playback. View limits and pixelated, overly compressed, or freezing videos will quickly kill an otherwise great experience. Again, use a platform purpose-built for video.
A professional presentation of one or more videos. This can be achieved with a menu system or video wall or some kind of page customized for the content they are viewing.
A call to action. Your presentation page or video should support a clear call to action. This puts your viewer at ease knowing what the next step is, almost as if you are holding their hand, guiding them. It’s a very positive and pleasant experience.
Make it easily accessible. The webinar shouldn’t be buried as a link in some email. The viewer could have tons of emails with webinar links, whether they are multiple webinars of yours, or webinars from other companies as well. They should be able to go to one location and easily see all the videos you delivered to them.
Support for additional files, if you have them. If you will be providing additional documents or materials along with your webinar, the files should be located in the same place as the video, again, not buried in some email in a separate location.
And that’s it! Stay tuned for part 2 of this series where we take a look at one possible solution that solves the mess of problems we discussed.