Recorded webinars are great for generating leads. Especially when people can’t attend a live webinar due to timing or sudden changes to their schedules and priorities.

One way of recapturing those leads is by sharing a link to the recorded webinar. The link is shared by email with the hope that the recipients watch the video and continue on to convert to a qualified lead.

To our surprise we found many companies are using Vimeo to host their recorded webinars. Conversions from these links are low. Below, we’ll discuss why Vimeo isn’t optimal and what the best practices are.

Vimeo fails for webinar hosting in 111 seconds

Vimeo isn't the answer

The last one we’ll be covering is Vimeo.

They’ve been around forever, they’re purpose-built for video sharing, and cater more to professionals and creatives. Because of this, the video streaming and encoding quality is very good. They do offer video portfolio pages as a way to showcase multiple videos, but let's take a look at the most common delivery method, a link directly to a video page. 

Tackle.io sent an email out for their webinar with a Vimeo link. Let’s check it out.

And now just look at this! For maximum results, you need the viewer’s undivided attention with a clear call to action, and this is probably one of the worst offenders. Where am I supposed to put my attention? What am I supposed to do? What is the call to action?

Here we have play, but on top of the video I have this large pop-up prompting me to join free and log in with Google. So do I do that before or during the video? Regardless, I need to divert my attention to it because it’s blocking part of the damn video.

So I close it, but now what? We have this navigation bar across the top with bright colors grabbing my attention trying to get me to join or log in, search through all the other videos hosted on Vimeo, start going through all of Vimeo’s marketing pages and contact their sales team.

And this isn’t something you only see on a free plan. This company is on a paid plan! Look! They are paying money for their videos to be presented with all this garbage Vimeo advertising plastered everywhere: Sign up for Vimeo! Join Vimeo now! Check out other videos on Vimeo! Learn all about Vimeo and our pricing! Oh wait, scroll down, here’s a huge ad in bright pink to grab your attention for you guessed it… Vimeo!

Definitely avoid this method of delivery as it is unprofessional and full of distractions.

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