Top 3 Reasons to choose an online video platform
Why Should I Use a Service to Deliver My Wedding Films?
Disclaimer: The following information is NOT to be considered financial advice. It is for informational purposes only. It is also accurate as of the time of this writing.
Please perform your own research and due diligence before making any financial decision.
Lastly, we purposely DON’T use affiliate or referral links. So you can have confidence we are making an impartial analysis free of any conflicts of interest.
Overview
Hey everyone, hope you're doing well. Today, we’re answering the question: Why should I use a service to deliver my wedding films?
This is a great question that comes up all the time, so I want to walk you through the top three reasons to use a professional service for this important task.
1. Creating the best possible client experience
When aiming to deliver the best client experience, it's crucial to start with the customer and work backwards. Jeff Bezos and others have often used this approach as a guiding principle. The goal is to envision the ideal experience from the client's perspective: how they would want their films delivered and accessed seamlessly. If I were in my clients shoes, how would I want my films delivered? What’s the experience I would want?
The quality of your work should shine through without causing any disruptions for your clients. Consider what matters most to them: ease of use across different devices like phones, computers, and TVs. What are some core things that they might want? Well, they might want ease of use. Can I access it on my phone? Can I access it on my computer easily? Can I get it on my TV, easily?
Additionally, the ability to easily share content with friends and family and access it for a lifetime are key factors. You are trying to create that optimal experience.
Now we know there are many ways to deliver your films. Some people might choose, for example, Dropbox or Google Drive, and those aren't bad ways of delivering your films necessarily. But we might argue they're not necessarily the best for the user experience.
Just as a simple example, if I receive a Dropbox link for my wedding film, how do I actually access it on my TV? What is the practical way that I pull it up on my TV? Same thing with Google Drive. Such practical considerations highlight the importance of choosing delivery methods that enhance rather than hinder the client experience.
The other part is what are the actual implications of this? Well, if you can create the best possible customer experience, there's a higher probability that you're going to get more referrals, there's a higher probability that you're going to have a better opportunity for post event sales. So things like add-ons, maybe selling raw footage, selling alternate versions of the film.
So it's really thinking about what are the possibilities that you can attain from delivering that optimal experience.
And if you switch roles for a second, if you were the end user, how would you want your films to be delivered? What would be that best experience? This perspective can guide you towards making choices that enhance satisfaction and engagement and improve your business results.
2. Peace of mind
When delivering wedding films to clients, peace of mind is crucial. As a professional, you want to ensure that your clients have continued access to their wedding films well into the future. This foresight becomes especially important considering that you might eventually retire, change service providers, switch careers, or even sell your business. The last thing you want is to worry about clients coming back years later requesting copies of their films.
Veterans in the industry can attest that if you've been filming for 15 or 20 years, serving hundreds or even thousands of clients, such requests will inevitably arise. By using a third-party service, you eliminate this concern, ensuring that your clients always have a reliable way to access their cherished memories.
Moreover, consider the physical media that might have been delivered to your clients, such as DVDs, Blu-rays, or USB drives. If these are the only copies your clients have, it becomes a high-stakes situation because these formats do not last forever. Utilizing a professional service guarantees that your clients have a long-term, reliable method to access their wedding films. You are freed up from this burden.
3. Reliability
We all know that video can be challenging. Within our company, we often joke that, “Video is hard!.” At the end of the day, you want a reliable service that you can trust to deliver an exceptional experience to your clients. You want beautiful encoding that matches all the hard work you put into filming. You want your clients to watch their videos without buffering issues.
By using a reliable service, you essentially have a team of professionals obsessing over the customer experience, fixing issues as they arise, and continually improving the product. You're outsourcing a critical part of your business to experts who ensure everything runs smoothly. For instance, at MediaZilla, we leverage Amazon Web Services (AWS) for video transcoding, providing a robust solution for uploading, streaming, and organizing videos.
We’ve outsourced a huge part of our business to them by leveraging a team of engineers, product specialists, and customer support professionals. They’re helping us be more successful.
So by using a third party to actually host and deliver your wedding films, you’re effectively getting both that reliability and a whole separate team of people that are helping you be successful.
And if you think about the alternatives, these might include self-hosting. Some people might host videos on their website or deliver physical media. However, we've found that these methods, self-hosting and physical media, are not designed for the reliability and online consumption of media, especially from a consumer standpoint. So, this is something to consider.
I hope this helps. Take care!
Conclusion
Choosing a service that prioritizes delivering your beautiful wedding films with care can significantly impact client satisfaction and business success. The main considerations when making your choice are:
1. Creating the best possible client experience
2. Peace of mind
3. Reliability
Remember, the best experiences often lead to lasting impressions and future opportunities.
This article should help as a starting point to move towards action. We wish you the best success!
Author Notes
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